Thursday, June 27, 2019

IGNOU Launch BBA (Retailing) with Modular Approach

Port Blair, June 26: The Indira Gandhi National Open University (IGNOU) has launched a new programme- BBA (Retailing). It is of 96 Credits comprising of all compulsory courses with an Internship and On-the-Job-Training (OJT) in the first, second and third year respectively. The programme is offered with modular approach, that is: First year is     'Diploma in Retailing' , Second year is 'Advanced Diploma in Retailing' , Third year is 'Bachelor of Business Administration (Retailing)'. Three months internship in the first year and subsequently On-the-Job-Training in the second and third year. A Viva-Voce will be after submission of the Work_Book. Diploma in Retailing and Advanced Diploma in Retailing are only exit points; not entry point. BBA (Retailing) prepares students with specialized theoretical and practical knowledge in retailing, along with the practical work experience on-the-job, the student may experience fast track growth in his/her career after successful completion of a degree.
The three years programme, in English Medium, consist of Overview of Retailing, Retail Marketing and Communication, Retail Management Perspectives and Communication, Customer Service Management and one Internship & Viva-voce; Buying and Merchandising, Store Operations, Human Resources, Business Organization, Business Communication and Entrepreneurship, Marketing, On the Job Training & Viva-voce, Visual Merchandising and Store Management, Customer Value Management, IT Application in Retail, (Fees: Rs. 27,000 for full programme). All 10 +2 pass students are eligible for BBA (Retailing). Interested students may contact the Programme Coordinator Prof. Nawal Kishor; Phone No. 011-29573026, 29573006, 29573023 email: nkishor@ignou.ac.in. For BBA (Retail) admission, till 31st July, 2019, students can visit IGNOU Regional Centre, Port Blair. (Ph. No- 03192-242888, 230111), a communication from Regional Director, IGNOU, Port Blair said.

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